About San Diego Family

Febraury issue: San Diego Family Magazine

We're hiring a Sales Executive to join our team!

  • Skills needed: good listener, self motivatation, a need to help people, outgoing personality, thrives in a changing environment

  • Commissioned based opportunity = sky's the limit!  Print, digital, events and web sales

  • Please email a cover sheet and your resume to Sharon Bay This email address is being protected from spambots. You need JavaScript enabled to view it.

San Diego Family has been San Diego County's best parenting resource since 1982. Our mission is to enhance the quality of life for San Diego County families by providing information and resources that support the importance and pleasure of parenting. Our readers are parents and caregivers of children ages 0–18.

San Diego Family Magazine is a free monthly publication with circulation of 85,000. It is distributed to more than 1,600 locations throughout the county. Main distribution locations include Ralph's and Albertson's Supermarket, Sombrero Mexican Food, Whole Foods, as well as Round Table Pizza and Party City stores.

It's never been easier to access your favorite family magazine! Connect with us on Facebook, Twitter, Pinterest, Instagram and through a weekly Things To Do eNewsletter. Monthly digital editions of the magazine are available at SanDiegoFamily.com.

Additional magazines published by San Diego Family include, Out & About: the family adventure guide to San Diego County, providing tons of fun things to do all year and Flourishing Families: the Parent Resource Guide for Children with Special Needs, which contains 850+ resources for families with special needs.

The Special Needs Resource Foundation of San Diego is our nonprofit charity under Section 501(c)3 corporation established in 2014.  To access resources and events for families with special needs and to make donations, visit SpecialNeedsResourceFoundationofSanDiego.com. san diego chamber of commerce

San Diego Family

1475 6th Ave., 5th Floor
San Diego, CA 92101
This email address is being protected from spambots. You need JavaScript enabled to view it.

staff at sdfm dec 2017

History of San Diego Family

Even from San Diego Family's humble beginnings and original design as a black and white tabloid-style newspaper, the goal has always been to provide educational articles, resources and information with a focus on family issues. Every article and advertisement is designed to benefit parents and children in some way.

In 1985, Sharon and Larry Bay took over the three-year-old magazine from founders Linda Pederson, Robbie Elliott, Stephanie MacDiarmid and Lynn Cook.

For Sharon, a busy mom of two kids, managing the small but growing publication seemed like the perfect part-time job. "They told me it was a job that took about 15 hours per week, but they forgot to say that each of the owners put in 15 hours!" she says.

Formerly a teacher, the first year was a learning process for her. From the start, she looked at what readers liked about the magazine and how it could become even more useful to them.


San Diego Family Magazine is a community resource for both advertisers and local families. We specialize in connecting the two," Sharon says. Over the years, the content has changed to reflect contemporary concerns and trends.

"Life as a parent now is much harder, there's so much more going on than there was in the 90's and before," Sharon says. "My goal is to always to be THE resource for San Diego County families."

San Diego Family Magazine - A Look Back

SDFM has been San Diego County's best parenting resource since 1982. We grew from 8 pages to nearly 200. Recently, we joined the Internet revolution, and each issue is now available online. You can also connect with us via Facebook, Twitter and email. It's never been easier to access your favorite family guide!

1982 San Diego Family logo.


• The 8-page Parents' Press sells for $1.25.
• A pack of Pampers Newborn Diapers sells for about $2.95.
• The Old Globe Theater opens in Balboa Park.
• Pete Wilson becomes the first elected U.S. senator from San Diego.
• A first-class postage stamp costs 20 cents.

1984 San Diego Family logo.


• Sharon and Larry Bay purchase San Diego Family, a free publication reaching 40,000 readers.
• Horton Plaza shopping center opens in downtown San Diego, part of a 140 million dollar redevelopment project.
• The San Diego Symphony gets a new home at Symphony Hall (formerly the Fox Theatre).
• Padres win National League Pennant and World Series games first played in San Diego.

1986 San Diego Family logo.


• SD Family Press reaches 53,000 readers.
• North County Fair shopping center opens in Escondido.
• Maureen O'Connor is elected as San Diego's first woman mayor.
• The San Diego Supercomputer Center opens at the University of California, San Diego, providing the national research community with access to the highest-performance computers available.

1988 San Diego Family logo.


• Family Press changes its format from a newspaper to a magazine.
• San Diego hosts its first Super Bowl at Jack Murphy Stadium.
• America's Cup, an international yacht race, is held in San Diego.

1990 San Diego Family logo.


• SD Family Press gets a glossy cover. It offers the first local education and after-school enrichment guides.
• The population of the City of San Diego hits 1,110,549.
• Former Mayor Pete Wilson is elected Governor of California, becoming the first governor from San Diego.
• California State University, San Marcos, opens.

1993 San Diego Family logo.


• The magazine boasts a readership of 120,000.
• The magazine moves into its downtown office.
• There were 48,810 births in San Diego County.

1994 San Diego Family logo.


• The California Center for the Arts opens in Escondido.
• A first-class postage stamp costs 29 cents.

2002 San Diego Family logo.


• The renamed San Diego Family Magazine celebrates its 20th year of publication and reaches 120,000 readers.
• San Diego population reaches 2.9 million
• Del Mar Fair changes its name back to San Diego County Fair, which is was is 1954

2010 San Diego Family logo.


• SDFM gets a fresh new look, from cover to cover.
• SanDiegoFamily.com wins a Gold Award from Parenting Publications of America.
• Now you can friend SDFM on Facebook and follow us on Twitter!
• The San Diego Zoo's Wild Animal Park changes its name to San Diego Zoo's Safari Park
• Still San Diego County's best events and parenting resource!


• San Diego Family expanded by forming the nonprofit Special Needs Resource Foundation of San Diego to work with the special needs community in San Diego County.
• The San Diego County Fair ended its season on July 6 with the second highest attendance ever with nearly 1.5 million visitors.


• San Diego Family Magazine went to glossy coated paper. 

• Balboa Park celebrates it's 100th Birthday!

San Diego Family Magazine Logo

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