History of San Diego Family

Even from San Diego Family's humble beginnings and original design as a black and white tabloid-style newspaper, the goal has always been to provide educational articles, resources and information with a focus on family issues. Every article and advertisement is designed to benefit parents and children in some way.

In 1985, Sharon and Larry Bay took over the three-year-old magazine from founders Linda Pederson, Robbie Elliott, Stephanie MacDiarmid and Lynn Cook.

For Sharon, a busy mom of two kids, managing the small but growing publication seemed like the perfect part-time job. “They told me it was a job that took about 15 hours per week, but they forgot to say that each of the owners put in 15 hours!” she says.

Formerly a teacher, the first year was a learning process for her. From the start, she looked at what readers liked about the magazine and how it could become even more useful to them.


San Diego Family is a community resource for both advertisers and local families. We specialize in connecting the two," Sharon says. Over the years, the content has changed to reflect contemporary concerns and trends.

“Life as a parent now is much harder, there’s so much more going on than there was in the 90’s and before,” Sharon says. “My goal is to always to be THE resource for San Diego County families.”

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