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Guidelines
for Writing
BUSINESS BILLBOARD: Advertisers In The News
As
part of its editorial focus, San Diego Family Magazine offers
Business Billboard columns in each issue. The purpose
of this column is to acquaint our readers with the services and
changes that you, our advertiser, want to publicize. This editorial
opportunity is an excellent means to promote your special events
and news items.
Take
advantage of this opportunity to enhance your advertising message
by using an editorial format! Our goal is to better serve your marketing
needs while meeting the needs of our readers. To help us do that,
here are some guidelines to assist you when writing your Business
Billboard.
Include:
Name of business; all locations; phone and fax numbers; web site.
Ideas
for News Items:
open house, new staff, popular trend/new service offered, new location,
seasonal specials, anniversary celebration, business profile or
any other special event that needs promotion.
Other
possible questions to answer:
How long have you been in business?
What is different about your business?
Why should our readers use your services?
Consult with your marketing director for more ideas.
Submission
requirements:
• Keep your word count at no more than 250 words.
• Write the news item as a journalist would – in the third
person. First person statements will be edited to reflect a third
person perspective.
• Quotes from appropriate experts if available are terrific.
• Include a photo or artwork to complement your news item.
If you use a digital camera, set the image size on the highest number
to take the best photo possible.
• Save all submissions as a text or rtf file and e-mail final
copy directly to your marketing director.
Giovanni
Baldan
is
the Advertising/Marketing Director for
San
Diego Downtown, Uptown, and South Bay
email
Giovanni:
giovanni@sandiegofamily.com
or
call him at 619-685-6987
Jerri
Will
is
the Advertising/Marketing Director for
Mira
Mesa, Clairemont, Linda Vista,
Mission Valley North, and North County Inland
email Jerri:
jwill@san.rr.com
or
call her at 858-484-7305
Ramona
Warner
is
the Advertising/Marketing Director for
East
County
email
Ramona:
ramona@sandiegofamily.com
or call her at 619-685-5860
Tony
Andrews
is
the Advertising/Marketing Director for
Point
Loma, La Jolla, Pacific Beach,
and North County Coastal
email
Tony:
tony@sandiegofamily.com
or call him at 619-685-6977
NOTE:
Business Billboards are subject to editing. Entries are offered
on a space-available basis and are published as space permits.
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