Advertising

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This section is for both Advertisers and for members of our community who want to get involved with San Diego Family by submitting information. Please contact our office directly at 619-685-6970 if you have any questions.

Thank you for your interest in writing for San Diego Family Magazine.

We accept editorial submissions from professional, conscientious, detail-oriented writers who specialize in kids, parenting or topics of interest to families. Find a detailed list of topics in our Editorial and Advertising Planner.

About Us
San Diego Family is a free, monthly parenting publication with circulation of 100,000 print issues throughout San Diego County and a free online digital magazine. We are the local experts on kid-friendly activities and family life in San Diego. Our mission is to enhance the quality of life for San Diego County families by providing articles, information and resources that support the importance and pleasure of parenting. Our readers are parents and caregivers of children ages 0–18.Family Magazine also publishes two annual publications: 1) “Flourishing Families, the Parent Resource Guide for Children with Special Needs,” and 2) “Out & About, the Local and Visitor's Guide to San Diego County.” San Diego Family is also the parent company of the nonprofit Special Needs Resource Foundation of San Diego.

What We’re Looking For

We want well-written, thought-provoking feature articles with relevant sidebars (700–1,000 words) and short features (400–700 words) that focus on timely parenting issues and highlight local San Diego experts or content. Our readers may only have a few minutes to flip through the magazine, so we prefer an easy-to-read format with “chunks” of information. Stories should be relevant, compelling and use words efficiently. We want our readers to feel understood, supported, inspired or entertained.

Submissions
•    Reprint submissions are accepted, but preference is given to local writers. Please do not submit reprints that are older than 18 months (unless updated) as they tend to contain outdated information and trends. We prefer quotes from San Diego-area professionals.

  •  Please email completed articles to This email address is being protected from spambots. You need JavaScript enabled to view it. put “article submission” in the subject line.
  •  We pay upon publication. No spec assignments. No kill fees.
  •  Articles may be submitted as a Word document or embedded in an email.
  •  Proof your work before submitting. Articles with poor grammar, misspelled words or not in accordance with these guidelines will not be considered.
  •  Include your name, mailing address, phone number, email and word count on the first page of your article and a 25-word author bio at the end.
  •  We do not pay for bylined articles. Professionals may offer their expertise to our readers in exchange for a mention of their website or book in a 25-word byline.
  •  We receive hundreds of submissions; please note that we will respond only to articles we are considering for publication.
  •  If your article is published, payment and a tear sheet will be mailed within three weeks of publication. You can access the digital edition of Family Magazine at www.SanDiegoFamily.com.

    Important Tips
  • We use AP Style Guidelines. Familiarize yourself with them before submitting your article.
  • Give your article a title. Even though we may change it, your submission is incomplete without one.
  • Localize the story within the first couple paragraphs.
  • Keep paragraphs short.
  • Only ONE SPACE following the period at the end of a sentence. 
  • Do not use he/she. Pick one and stick with it throughout the piece.
  • Interviews and resources with a San Diego County focus are a huge plus.
  • Be consistent in your writing.
  • Avoid filler words: however, anyway, therefore, in order to, etc.
  • Omit trademark symbols.
  • Do not use any special formatting in your submission.
  • All submissions are subject to editing.
  • To purchase a single copy or annual subscription of San Diego Family Magazine, click here.


Deadlines
Articles are due on the 10th of the month, two months prior to publication (e.g., Jan. 10 for the March issue); however the editorial calendar is filled 3–5 months in advance, so plan accordingly.

Queries
Please send queries to This email address is being protected from spambots. You need JavaScript enabled to view it.; put “query” in the subject line. We cannot respond to every unsolicited story or idea. If the editor wants to discuss your idea further, she will contact you.

Rights and Exclusivity
San Diego Family requires first-time exclusive print rights and exclusive electronic rights in the SAN DIEGO COUNTY PARENTING MARKET for the first two months your material is published with SDFM. You will be asked to sign a Freelance Writer’s Agreement prior to publication of your piece. Simultaneous submissions to other parenting publications/websites outside of San Diego County are accepted. Since all SDFM publications are made into digital editions—and because our websites are extensions of our publications—online rights are assumed to be included in our purchase of your work. Your submission may appear in more than one of our publications or websites (San Diego Family, Flourishing Families or Special Needs Resource Foundation of San Diego). If you do not want your article to appear on our websites, please do not submit it to our magazine.

San Diego Family Magazine is a free publication that is distributed monthly to more than 1,500+ locations throughout San Diego County.

Pick up your copy of San Diego Family Magazine at these great locations!

distribution logos

Distribution locations also include...

Private and Public Schools • Hospitals & Healthcare Centers • Corporate Offices PTAs/Teachers • Gym, Dance, Art & Music Studios • Sports & Recreation Centers • Real Estate Offices • Libraries • Restaurants • Retail Stores • Local Events

For additional distribution information, call 619.685.6969 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Make your life easier! 
Subscribe to San Diego Family Magazine and have it delivered to your door!
Includes 12 monthly issues, plus our annual publication, Out & About.

Digital Issues!
And of course, all of our issues are available in digital format and our available 24/7, so you can read all of our great information on your own time. Find the latest and back issues here.
Includes 12 monthly issues, plus our annual publication, Out & About.

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STEP 1

Our parents are active, engaged and outgoing fans who value family life.

They are constantly on the lookout for information covering outings with their family, tips on how to navigate parenting issues and discovering new services and products to make family life easier and more fulfilling!

Here's a peek at their demographics.

infografic demographic Age

infografic demographic Education

infografic demographic Gender

infografic demographic Income

infografic demographic Ad effect

REVIEW GUIDELINES

San Diego Family Magazine runs product reviews based on these categories:


Dads & Grads in June

Home & garden: January, April

Pregnancy and babies: July (with possible updates in May & October)

Seasonal products (Easter, Halloween, Christmas, etc.) during the month of that holiday.

Toys, gifts and games: four times per year in June, July, November and December

TOYS/GAMES

Toys and products are reviewed by teachers, daycare providers, parents and children. Items that receive the highest ratings will be included in our published review or included in our online review. We request two identical samples, one for review, the other for donation to local charities and children's organizations or used for promotional purposes.

For toy reviews, please contact Linda Bay at This email address is being protected from spambots. You need JavaScript enabled to view it. for deadlines and guidelines before submitting samples.


PRODUCT REVIEWS

Once or twice a year we review items for home (small appliances), family camping, kids snacks, healthy snack alternatives, baby items, home organizing tools, school supplies, etc. Our focus is on items that make life easier (or just better!) for parents and families.

Plan on your item reaching our offices 10 weeks prior to the issue you're interested in being considered for. A submission does not guarantee publication/promotion.

To have your product considered for review, send a sample, product information (including retail sales price, availability, website and high-res product images via flash drive or email), contact's name, email and mailing address to:

Lisa Gipson, Managing Editor
San Diego Family Magazine
1475 Sixth Avenue, 5th Fl.
San Diego, CA 92101

Product samples are not returned. If your product is chosen for review, we will notify you and provide a link to where the review appears.

sdf health and wellness2019

Find information on being part of the Health and Wellness issue here! (pdf)

Advertisers: Click here to submit your info for the Health and Wellness issue. 


Tell your story to over 300,000 parents with school-aged children!

Get information on being part of our School Spotlight Ads, and reach over 300,000 parents with school-aged children!

Or, contact your ad representative.
  
This email address is being protected from spambots. You need JavaScript enabled to view it.
Please provide name, company name, area your business is located (zip code) and phone number.


sdf head of the class 2018

Get information on being part of our Head of the Class series, and reach over 300,000 parents with school-aged children!

Or, contact your ad representative.
  
This email address is being protected from spambots. You need JavaScript enabled to view it.
Please provide name, company name, area your business is located (zip code) and phone number.

Click here to submit your info for the Head of the Class issue.


Updated: Nov 2018

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sdfm oct2018 cover lgSTEP 2

Print/Digital Magazines

San Diego Family Magazine
With 12 issues each year and more than 165,000 readers per month, San Diego Family Magazine is the only free family publication in San Diego County. Parents read, share and use the information they find in San Diego Family to make their family life better. Parents pick up their monthly guide from more than 1,500 distribution locations around the county. The digital version of San Diego Family is available online.

Reach San Diego's biggest consumer segment by placing your company's monthly ad San Diego Family Magazine.

Out & About with Kids

Out & About with Kids, San Diego Family Magazine’s guide for local and visiting families, features more than 250 kid-friendly adventures throughout San Diego County, including attractions, restaurants, hidden treasures and local highlights organized by neighborhood. This local travel guide is available each May just in time for summer break and can be picked up at schools, libraries, restaurants, the San Diego International Airport and hotels around the county.

Your ad can introduce or re-introduce your business to parents as they plan their family's adventure in San Diego County.  

Flourishing Families: The Parent Resource Guide for Children with Special Needs

Feature your services and products to parents who have children with special needs such as ADHD, Autism, Cerebral Palsy, Diabetes, Down Syndrome, Dyslexia, Epilepsy, Hearing & Visual Impairment, Muscular Dystrophy, Tourette Syndrome and more. Each year we print 15,000 copies of this much needed resource guide and distributed it to the San Diego Regional Center, Children’s Hospital, San Diego Unified Schools and additional target locations across San Diego County. The digital version of Flourishing Families is available online for easy access.

Be a business that gives back to the community by placing your company's message in Flourishing Families.

Online Website

Our parents’ lead busy lives and mobile plays a very important part. Our parents use their phones to search, educate, evaluate, plan, share and buy. On SanDiegoFamily.com we create mobile friendly articles to education, lists of events to plan weekends, gather similar resources to make searching easier all in effort to help parents have a better family life. Web visitors average 60,000 each month.

We offer online sponsored content and web banner ads to highlight your company's message.

Themed Newsletters

Parents sign up to receive themed emails from San Diego Family.

Facebook, Instagram, Pinterest and Twitter


For more information on advertising &/or sponsorship, please This email address is being protected from spambots. You need JavaScript enabled to view it. and provide your name, company name, area your business is located (zip code) and phone number.

noonan swimSan Diego Family's Guidelines for Writing BUSINESS Spotlight: Advertisers in the News

 
As part of its editorial focus, San Diego Family Magazine offers Business Spotlight columns in each issue. The purpose of this column is to acquaint our readers with the services and changes that you, our advertiser, want to publicize. This editorial opportunity is an excellent means to promote your special events and news items.
Take advantage of this opportunity to enhance your advertising message by using an editorial format! Our goal is to better serve your marketing needs while meeting the needs of our readers. To help us do that, here are some guidelines to assist you when writing your Business Spotlight.
  • Include: Name of business; all locations; phone and fax numbers; website.
    Ideas for News Items: open house, new staff, popular trend/new service offered, new location, seasonal specials, anniversary celebration, business profile or any other special event that needs promotion.

Other possible questions to answer:

  • How long have you been in business?
  • What is different about your business?
  • Why should our readers use your services?
Consult with your marketing director for more ideas.
Submission requirements:
  • Keep your word count at no more than 250 words.
  • Write the news item as a journalist would – in the third person. First person statements will be edited to reflect a third person perspective.
  • Quotes from appropriate experts if available are terrific.
  • Include a photo or artwork to complement your news item. If you use a digital camera, set the image size on the highest number to take the best photo possible.
  • Save all submissions as a text or rtf file and e-mail final copy directly to your marketing director.
Nancy Wasson is the Advertising/Marketing Director for Clairemont, Linda Vista, Mission Valley North and Mira Mesa
This email address is being protected from spambots. You need JavaScript enabled to view it. or call her at 619-685-6986

Giovanni Baldan is the Advertising/Marketing Director for San Diego Downtown, Uptown, and South Bay
This email address is being protected from spambots. You need JavaScript enabled to view it. or call him at 619-685-6987

Ramona Warner is the Advertising/Marketing Director for East County
This email address is being protected from spambots. You need JavaScript enabled to view it. or call her at 619-685-5860

Tony Andrews is the Advertising/Marketing Director for Point Loma, La Jolla, Pacific Beach, and North County Coastal tThis email address is being protected from spambots. You need JavaScript enabled to view it. or call him at 619-685-6977

Kirsten Loewen is the Advertising/Marketing Director for North County Inland (including Scripps Ranch)
This email address is being protected from spambots. You need JavaScript enabled to view it. or call her at 619-685-6971


NOTE: Business Spotlights are subject to editing. Entries are offered on a space-available basis and are published as space permits.



STEP 3

Let San Diego Family's team of marketing experts assist you with all of your advertising needs. Our team offers you more than 50 years of combined experience in marketing, sales and advertising, so rest assured that you're in good hands as we help your brand grow and reach your target market. Main email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Tony Andrews is the Advertising/Marketing Director for Point Loma, Pacific Beach, La Jolla, North County Coastal
Contact Tony: 619-685-6977; This email address is being protected from spambots. You need JavaScript enabled to view it.

Meet Tony!

Giovanni Baldan - is the Advertising/Marketing Director for South Bay, San Diego Downtown and Uptown
Contact Giovanni: 619-685-6987; This email address is being protected from spambots. You need JavaScript enabled to view it.

Meet Giovanni!


Crystal Grobner
is the Advertising/Marketing Director for East County
Contact Crystal: 619-685-5860; This email address is being protected from spambots. You need JavaScript enabled to view it.

crystal 1


Nicole Maggio
is the Advertising/Marketing Director for North County Inland (including Scripps Ranch)
Contact Nicole: 619-685-6971; This email address is being protected from spambots. You need JavaScript enabled to view it.

nicole web ad rep

  • Personalized Service, Marketing Experts at Your Fingertips
  • An Honest, Trusted, Locally-Owned Company
  • 75,000 Magazines Printed and Distributed Each Month
  • Parent Targeted Distribution with over 1,500 locations
  • Active Readership of 165,000
  • We are here to help you!
  • Help for families with speical needs

  • Fun holiday events for the family!

  • Fun Holiday Events for the Family

Publications

  • San Diego Family Magazine

    San Diego Family Magazine

    Have you ever read something great in a magazine and then been frustrated because you can't remember where you put it? Well, so have we! That's why we think it's a fabulous idea to have the entire publication available to read online! Simply click the link below and use the arrows to turn the pages. You can search by area, event, location, or advertiser.

    Click Here to Read Online

  • Out & About

    Out & About

    All dressed up and no where to go? With Out & About, you'll never have to utter (or hear) the words "I'm bored" again!  Use this resource to find oodles of fun things to do in specific areas of San Diego County.

    Click Here to Read Online

  • Flourishing Families

    Flourishing Families

    Resources for Families with Special Needs

    Flourishing Families is the Parent Resource Guide for Children with Special Needs that contains over 950 resources in San Diego County. Read informative articles that offer help and encouragement to families with special needs. Sign up to receive our bi-monthly eNewsletter, keeping you connected to current and relevant information in the community. Ready to get out of the house? When you join our online community, you'll also discover fun family-friendly activities and events.

    Click Here to Read Online

About Us

From its humble origins as a black & white, tabloid-style newspaper, the goal has been to "provide educational articles, resources & information with a focus on family issues."

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